Kristen A. Rogers
Senior Designer

GA Lotto Brand Improvement

Georgia Lottery has always been a fast-paced brand, but unfortunately, that has resulted in fast, cheap work. First solution we proposed: create a new design process where we actually have time to create somethingthey love, starting with approval on concepts/sketches/copy, then a final execution with room for revisions. Second — create a better look andfeel using brand guidelines and 3D implementation. These two changes have resulted in better designs and a cohesive look all around.

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