GA Lotto Brand Improvement
Georgia Lottery has always been a fast-paced brand, but unfortunately, that has resulted in fast, cheap work. First solution we proposed — create a new design process where we actually have time to create something they love, starting with approval on concepts/sketches/copy, then a final execution with room for revisions. Second — create a better look and feel using brand guidelines and 3D implementation.
These two changes have resulted in better designs and a cohesive look all around.
3D Explorations
GA Lotto doesn't do subtle. They want bold, they want bright, and they want your attention. So when it came to early design explorations, we leaned all the way in, chasing concepts that felt shiny, surprising, different, and alive.
Of course, we had to create something for the Atlanta sportball teams.
The B-side of 3D Exploration
Different texture explorations along with side-project fun.
