Firestone Tires Website Redesign
People who fit their vehicles with Firestone tires tend to be sticklers for detail. They want their hard-earned money to go far and the products they buy to do the same. So when Firestone came to us for their site redesign, they asked for a site that reinforced Firestone’s strong heritage of dependability and innovation, offered all the information a customer might need to make a decision, and launched as a commerce-ready platform that drove conversion on day one.
We delivered all of the asks and more. Our custom photo and video shoot yielded rich, detailed, and authentic shots of trucks in their natural environment. No stock models necessary. We began building rapport with simple language and key truths at every step. And we made finding the right tire easier for our target with an intuitive user experience and responsive design that handled beautifully, whether on a laptop or mobile.
The result? An uptick in sales and a renewed interest in putting Firestone tires to the test, both on-and-off-road.
Details Matter
The design speaks to Firestone's DNA at every turn. Racing flag-inspired patterns surface throughout the layout, a deliberate callback to the brand's history on the track. For typography, Roboto Slab does the heavy lifting: a modern slab serif that brings structure and credibility to the headlines, with a subtle grittiness that suits a brand built on toughness. Custom photography ties it all together, moving Firestone away from interchangeable stock visuals and toward a distinct, ownable aesthetic that's theirs alone.
Sub-Brands
The design system was built to scale, extending seamlessly across Firestone's full family of tire brands, each with its own distinct identity and purpose.
