Premium Data 360 Website Redesign
Premium Data 360 originally asked us for a website redesign but after one conversation, it was clear they needed more than just a visual refresh. They needed a story to further explain their powerful data automation platform and their brand to be defined, not just redesigned. With only three months and a lot of ambition, our team hit the ground running.
Strategy
Before a single wireframe was made, our content strategist conducted stakeholder interviews across the entire organization. The findings - core differentiators, persona pain points, and messaging triggers - gave us the foundation we needed to design with intention.
Design
In roughly 60 days, we went from early wireframes and homepage explorations to a fully baked, custom Webflow site. The design system I developed was built around guiding principles: modern and bold, yet approachable and clear. Every decision from layout to motion was made to move users through the story without friction. The visuals sourced draws on free-flowing data through video and photography, while custom illustrations, icons, and components ground the newly defined brand in something distinctly PD360.
Custom Illustrations
To match the ambition of the brand, we developed a fully custom illustration system: vector-based, with flowing lines and vivid energy. Each piece translates abstract data automation concepts into something audiences could immediately connect with.
Marketing Collateral
To ensure brand consistency beyond the web, we carried the design system into PD360's physical presence, designing event and trade show materials that felt like a natural extension of the digital experience.
The Results
In three months, we took PD360 from a redesign request to a fully realized brand. One with a new voice, a reimagined visual system, and the collateral to back it up. The deadline was tight. The outcome wasn't.